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Osteoporosis: The Silent Stalker
Program for Marketing Bone Density Testing
Milex Product Code: B218 M

Spending my final years in a nursing home is my worst nightmare. Is it yours? Your patient’s? The driver that is largely responsible for this silent journey is osteoporosis. New state-of-the-art testing combined with lifestyle changes and/or medications may prevent this nightmare from becoming reality. This program was designed by experts in the medical and marketing fields to reach patients and provide them with the information needed to protect themselves. A Milex representative can work with you to customize a comprehensive marketing plan that is guaranteed to increase your profits!

Available in Spanish

BOOKS:
Colorfully illustrated, this up-to-date book simplifies an explanation of osteoporosis and encourages patients to take action in preventative healthcare. There is an in-depth discussion of bone deterioration and risk factors. Behavioral or lifestyle modifications are given for risk factors that a patient can change. Diagnostic procedures, and critical steps in detecting osteoporosis before a fracture occurs are described as quick, safe, painless, and non-invasive. The latest information regarding hormonal and non-hormonal treatment options are thoroughly covered, enabling patients to minimize bone mass loss, the risk of fractures, and their costly consequences.

Educating your patients about osteoporosis encourages early diagnosis, testing and treatment. A book is tangible evidence of your concern. Patients that feel you care refer friends and family.
A patient that is well-informed about osteoporosis will become an advocate for your services to friends and family.
The cover of the book is imprinted with your professional logo or name, address and phone number, making it easy for a patient to refer friends and family to you!

CUSTOMIZED PATIENT INSERTS:
Custom inserts allow you to provide your patients with a personalized message explaining:

The need to monitor the effectiveness of the therapy regimen.
The importance of retesting bone mineral density to determine if medication regimen should be adjusted.

PLAQUES:
An outstanding visual aid, these three-dimensional cross-sections of (a) normal bone, (b) osteoporotic bone, and (c) fractured bone are guaranteed to make an impact. Your name, address, phone number, and logo are prominently displayed to direct patients to your facility.
DISPLAY plaques in:

Waiting rooms
Other hospital departments
Doctors’ offices

REMINDER CARDS:
Four-color postcards with your custom message notifying your patient that it is time to schedule another bone density test. The message can explain:

The need to monitor effectiveness of therapy regimen — not everyone responds to all therapies.
Retesting is the only way to determine if medication regimen has to be changed.

OSTEOPOROSIS PINS:
White ribbon pins (metal) that signify "Osteoporosis Awareness" may be ordered individually or substituted for the plaque. Ideal for distribution at numerous functions.
SUMMARY:
Every element of this well-coordinated, comprehensive, targeted marketing program is geared toward making your BMD department a major income producer. Medicare reimburses for bone density testing for a person 65 or older.
Phone your regional Milex Products, Inc., office for further details.